CAMPAIGNS
“People do not buy goods and services, they buy relations, stories and magic”
INSPIRE FITNESS
“Let’s Get After It” App Launch
Inspire Fitness is a preeminent provider of high-quality gym equipment, to assist in cardio and strength training for your home and commercial purposes, as well as a leading provider of in-studio workout content.
OBJECTIVE | The “Let’s Get After It” ad campaign goal was to increase awareness of Inspire’s new app.
My job was to tell a compelling story that would appeal to 25 to 45-year-olds and interest them in an in-home workout experience.
I “got after it” and found the best talent, videographers, and locations on a tight budget to pull together this ad campaign that was used in several different media channels.
FACEBOOK/INSTAGRAM AD DATA | Impressions: 13,915,687, Clicks: 433,812, CPC: $0.19
STAR METHOD BOXING
“On The Road” Campaign
During the pandemic that unexpectedly shut down gyms and fitness studios worldwide. Star Method made a huge pivot to keep its revenue alive. They invested in a Step Truck and turned it into an outdoor boxing studio! The first of its kind. Star Method owner and I collaborated on the video storyline to reach the right demographic. I produced and managed the video project while our videographers were on duty getting all the shots they needed to pull this together.
Star Method Boxing On The Road is a mobile boxing studio that features an attached heavy bag, battle rope, air bike, and TRX, plus they bring all the necessary strength equipment and a retail shop for an ultimate boxing studio experience.
OBJECTIVE | Reach a local audience through social media to book an “On The Road” training session.
We pushed this campaign through social and reached an audience that was obsessed with the idea. Take a look at the Star Method Boxing - On The Road video that led the campaign efforts.